Rise In Popularity Of Sports Nutrition Products Amongst Adolescents And Baby Boomers
Sports supplements were originally designed for professional sportsmen and athletes. These were ergogenic supplements meant to enhance athletic performance, increase muscle mass, and provide spurts of energy when needed. However, the real force driving the industry today is adolescents and baby boomers! Enthused by a desire to live long and healthy, these baby boomers have sent the sports supplement market soaring for more than a decade. Adolescents, or the younger generation, want to build muscle, enhance their sports performance, or use sports supplements as part of their diet regimen.
This popularity is marked by a fast rise in sales every year. According to research conducted by the Nutrition Business Journal, the fastest growth in the nutritional supplement market is in specialty supplements and in the sports nutrition sector, which has a growth expectancy of 6 percent right through 2010.
Sports Nutrition Products ‘ Rising Popularity